Archive for July, 2011
Job Description: Female, 50+, and Grandma-ish. At a time when older female workers are having trouble finding work, a new job opportunity has come along. A Los Angeles company, aptly named Rent-a-Grandma, is employing, at around $13/hour, or $500/week, women age 50+ to baby and even pet sit by the day or long-term. Families with little, if any, access to grandparents, and prefer someone seasoned to a texting teen, are buying the concept. So are “granny” applicants and entrepreneurs. The first franchise will open in Texas, and Rent-A-Grandma founder plans to have 25 franchises nationwide by the end of the year.
SOURCE: MET LIFE Mature Market Institute.
